GET CREATIVE

Let us help you turn your ideas into bold
communication strategies.

GET
CREATIVE

Let us help you turn your ideas into bold
communication strategies.

CREATIVE AREAS

k

Design

Creating eye catching logos, complete event looks and everything in between.

Digital

Connecting Social, Email and Web in effective communication strategies.

Video

Producing stunning video for social media, web, ministries and much more.

Project

Managing all the moving pieces  for every project and pulling it off for success.

GUIDELINES

Following these helpful tips and guidelines will ensure projects go smoothly and requests are completed as quickly as possible.

  • Our websites get over 40,000 sessions each month and about 50% of those are new visitors. Decisions about content, placement, and navigation will be made with a focus on giving users the best experience possible.
  • Web is where social media, email and new visitors will be directed. Landing pages should have a clear call to action and an option to contact to learn more.
  • A guest should be able to complete your primary goal without having to scroll (Example: Register, See Event Details)
  • Ministries can review content on the landing page before going live with the LP Creative web strategy taking priority on the placement and look/feel.

Weekly Newsletter

  • Ministries have the opportunity to request a section of our weekly newsletter for priority events. You can submit this request through the LP-Creative form.
  • The purpose of email is to direct people to our website to register or learn more information. Emails will be as short as possible and include links to our site.
  • Instead of “click on” or “click here,” it will be direct: “Register Now”, “Contact Us”, or “Learn More”.
  • The weekly newsletter will be the only publicity email sent out each week, with the exception of volunteer informational emails.

Guidelines for Volunteer Emails

  • Emails should be considered important and necessary by recipients
  • Subject line should be descriptive, compelling and very concise. It may be the most important line in your email because it determines whether or not your email gets read
  • The “From Line” should be campus/ministry specific. Example: Lake Pointe – XXXXX Campus or Lake Pointe XXXXX Ministry.
  • Content should be concise, clear, and actionable. The purpose of your email should be understood within the first few seconds of reading.
  • Emails should be immediately recognizable to recipients.
  • Images, header, footer, etc. are Lake Pointe Church branded.
  • LP-Creative will help determine best time to send your volunteer-related email. Bulk emails to 1,000 recipients or more will be shifted to a different time when large list emails are scheduled for the same day.
  • LP Creative has 3 business days to review and approve emails, so plan ahead to get your email out on time.
  • Social Media is the front door of Lake Pointe Church.
  • Content shared on LPConnect will be around a community or individuals impacted by our ministries, instead of event specific details. We can reach your audience by sharing an impactful story that sparks interest in visiting your landing page to learn more.
  • Ministries are responsible for providing social content/story, images and available link. From there LP Creative will work with you to adjust the social post based on social media best practices, strategy, past performance, etc.
  • If you’re sharing on your personal accounts about an upcoming event or highlighting a ministry, here are a few helpful tips.
    • Include a link that drives to our website.
    • Image should have minimal content and show the demographic you would like to reach.
  • LP Creative can help you reach a larger audience with Paid Social Adoptions. Submit a Paid Social Request and our team will plan a social strategy with you.
  • Individual ministry social media accounts must be approved by LP Creative. Please do not create a social media account for your ministry without consulting the LP Creative team.

It is always helpful to answer these questions before requesting a new creative piece.

  1. Who will this piece of communication speak to?
  2. What is the primary goal to be achieved with this piece?
  3. Where will this piece be distributed or used?
  4. How will it be used?

Placing Orders

  • Ordering Reprints: Please include a reference file or photo for requests to reprint or update a job
  • Ordering X-Banners: Please provide dimensions (not just large or small) and Specify if stands are needed.
  • Ordering Banners: Specify grommet placement in they are needed (every two feet or one in each corner), if wind slits are needed, and if it will be one sided or two.

Important Terminology

  • Postcard/Mailer: Card that has mailing panel
  • Handout: Card that does not have mailing panel
  • Promo / Invite Card: Card that is smaller than 4×6
  • Flyer: 8×5.5, 8.5×11
  • Poster: 11×17, 24×36

The earlier we get involved in your video planning process the better! We are able to identify strengths, weaknesses, and work with you to shape your project to be the best it can be in all areas, creatively and logistically.

Things to remember

  • Typically you have about 5 seconds to grab the viewers attention.
  • Often, viewers respond better to shorter videos.
  • Aim to strike an emotion rather than simply giving facts and figures.

It is always helpful to answer these questions before requesting a new creative piece.

  • Who is your target audience for your video?
  • What is the primary goal to be achieved with this piece?
  • Where will this piece be distributed or used (online, classroom, auditorium, etc.)?
  • What is the vibe of the piece? Is it Upbeat? Inspiring? Somber? Energetic? Mellow?

Important Terminology                                                                                                                    

  • A-ROLL: The MAIN footage, usually, the talent or subject matter on screen.
  • B-ROLL: is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you usually want to have other images you can cut away to that will add dimension to your story.
  • LOWER THIRDS:  is an industry term that simply means the graphic that appears at the bottom of the screen to identify someone who’s speaking, as in, Mr. XYZ, Pastor of ABC Ministry.
  • TONE: The tone is the creator’s attitude in the video. Your script, talent, choice of music, and more will all reflect your tone, which will in turn, create your mood or vibe.
  • MOOD/VIBE: A mood or a vibe is the feeling the audience gets while watching a video. This could be happiness, sadness, excitement etc.

GUIDELINES

Following these helpful tips and guidelines will ensure projects go smoothly and requests are completed as quickly as possible.

  • Our websites get over 40,000 sessions each month and about 50% of those are new visitors. Decisions about content, placement, and navigation will be made with a focus on giving users the best experience possible.
  • Web is where social media, email and new visitors will be directed. Landing pages should have a clear call to action and an option to contact to learn more.
  • A guest should be able to complete your primary goal without having to scroll (Example: Register, See Event Details)
  • Ministries can review content on the landing page before going live with the LP Creative web strategy taking priority on the placement and look/feel.

Weekly Newsletter

  • Ministries have the opportunity to request a section of our weekly newsletter for priority events. You can submit this request through the LP-Creative form.
  • The purpose of email is to direct people to our website to register or learn more information. Emails will be as short as possible and include links to our site.
  • Instead of “click on” or “click here,” it will be direct: “Register Now”, “Contact Us”, or “Learn More”.
  • The weekly newsletter will be the only publicity email sent out each week, with the exception of volunteer informational emails.

Guidelines for Volunteer Emails

  • Emails should be considered important and necessary by recipients
  • Subject line should be descriptive, compelling and very concise. It may be the most important line in your email because it determines whether or not your email gets read
  • The “From Line” should be campus/ministry specific. Example: Lake Pointe – XXXXX Campus or Lake Pointe XXXXX Ministry.
  • Content should be concise, clear, and actionable. The purpose of your email should be understood within the first few seconds of reading.
  • Emails should be immediately recognizable to recipients.
  • Images, header, footer, etc. are Lake Pointe Church branded.
  • LP-Creative will help determine best time to send your volunteer-related email. Bulk emails to 1,000 recipients or more will be shifted to a different time when large list emails are scheduled for the same day.
  • LP Creative has 3 business days to review and approve emails, so plan ahead to get your email out on time.
  • Social Media is the front door of Lake Pointe Church.
  • Content shared on LPConnect will be around a community or individuals impacted by our ministries, instead of event specific details. We can reach your audience by sharing an impactful story that sparks interest in visiting your landing page to learn more.
  • Ministries are responsible for providing social content/story, images and available link. From there LP Creative will work with you to adjust the social post based on social media best practices, strategy, past performance, etc.
  • If you’re sharing on your personal accounts about an upcoming event or highlighting a ministry, here are a few helpful tips.
    • Include a link that drives to our website.
    • Image should have minimal content and show the demographic you would like to reach.
  • LP Creative can help you reach a larger audience with Paid Social Adoptions. Submit a Paid Social Request and our team will plan a social strategy with you.
  • Individual ministry social media accounts must be approved by LP Creative. Please do not create a social media account for your ministry without consulting the LP Creative team.

It is always helpful to answer these questions before requesting a new creative piece.

  1. Who will this piece of communication speak to?
  2. What is the primary goal to be achieved with this piece?
  3. Where will this piece be distributed or used?
  4. How will it be used?

Placing Orders

  • Ordering Reprints: Please include a reference file or photo for requests to reprint or update a job
  • Ordering X-Banners: Please provide dimensions (not just large or small) and Specify if stands are needed.
  • Ordering Banners: Specify grommet placement in they are needed (every two feet or one in each corner), if wind slits are needed, and if it will be one sided or two.

Important Terminology

  • Postcard/Mailer: Card that has mailing panel
  • Handout: Card that does not have mailing panel
  • Promo / Invite Card: Card that is smaller than 4×6
  • Flyer: 8×5.5, 8.5×11
  • Poster: 11×17, 24×36

The earlier we get involved in your video planning process the better! We are able to identify strengths, weaknesses, and work with you to shape your project to be the best it can be in all areas, creatively and logistically.

Things to remember

  • Typically you have about 5 seconds to grab the viewers attention.
  • Often, viewers respond better to shorter videos.
  • Aim to strike an emotion rather than simply giving facts and figures.

It is always helpful to answer these questions before requesting a new creative piece.

  • Who is your target audience for your video?
  • What is the primary goal to be achieved with this piece?
  • Where will this piece be distributed or used (online, classroom, auditorium, etc.)?
  • What is the vibe of the piece? Is it Upbeat? Inspiring? Somber? Energetic? Mellow?

Important Terminology                                                                                                                    

  • A-ROLL: The MAIN footage, usually, the talent or subject matter on screen.
  • B-ROLL: is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you usually want to have other images you can cut away to that will add dimension to your story.
  • LOWER THIRDS:  is an industry term that simply means the graphic that appears at the bottom of the screen to identify someone who’s speaking, as in, Mr. XYZ, Pastor of ABC Ministry.
  • TONE: The tone is the creator’s attitude in the video. Your script, talent, choice of music, and more will all reflect your tone, which will in turn, create your mood or vibe.
  • MOOD/VIBE: A mood or a vibe is the feeling the audience gets while watching a video. This could be happiness, sadness, excitement etc.

START SOMETHING CREATIVE

START SOMETHING CREATIVE

EXISTING TICKETS

View, update or make changes to existing LP Creative tickets.

Meet the Creative Team

Our designers, videographers, project managers and digital specialist are ready to help make your ministry communication and your event a success.

Chip Acker

Chip Acker

Director of Communications

Jenny Lord

Jenny Lord

Director of Project Management

Bruce McMinn

Bruce McMinn

Art Director

Allie Winters

Allie Winters

Director of Digital Content & Strategy

Jordan Parker

Jordan Parker

Video Production Director

Emilie Beilman

Emilie Beilman

Designer

Jeshua Horca

Jeshua Horca

Video Production Manager

Ashley Budimier

Ashley Budimier

Project Manager

Becca Diaz de Leon

Becca Diaz de Leon

Designer

Karen Westrup

Karen Westrup

LPE Communications Manager

Melissa Conklin

Melissa Conklin

Designer

Manda Terrell

Manda Terrell

Designer

Jennifer Wharton

Jennifer Wharton

Project Manager

Jill Cornelius

Jill Cornelius

Email Marketing Manager

Andrew Turner

Andrew Turner

Web Manager

Noah Wilcox

Noah Wilcox

Video Production Manager