• Ministries have the opportunity to request a section of our weekly newsletter for priority events. You can submit this request through the LP-Creative form. Sections will be limited to 6-8 per week and at the discretion of the Comms Team.
• The purpose of email is to direct people to our website to register or learn more information.
• Instead of “click on” or “click here,” it will be direct: “Register Now”, “Contact Us”, or “Learn More”.
• The weekly newsletter will be the only publicity email sent out each week, apart from volunteer informational emails, unless otherwise approved.

Guidelines for Volunteer Emails

• Emails should be considered important and necessary by recipients
• Subject line should be descriptive, compelling, and very concise. It may be the most important line in your email because it determines whether your email gets read.
• The “From Line” should be campus/ministry specific. Example: Lakepointe – XXXXX Campus or Lakepointe XXXXX Ministry.
• Content should be concise, clear, and actionable. The purpose of your email should be understood within the first few seconds of reading.
• Emails should be immediately recognizable to recipients.
• Images, header, footer, etc. are Lakepointe Church branded.
• LP-Creative will help determine best time to send your volunteer-related email. Bulk emails to 1,000 recipients or more will be shifted to a different time when large list emails are scheduled for the same day.
• LP Creative has 3 business days to review and approve emails, so plan ahead to get your email out on time.

• Social Media is the front door of Lakepointe Church.
• Content shared on LPConnect will be around a community or individuals impacted by our ministries, instead of event specific details. We can reach your audience by sharing an impactful story that sparks interest in visiting your landing page to learn more.
• Ministries are responsible for providing social content/story, images and available link. From there LP Creative will work with you to adjust the social post based on social media best practices, strategy, past performance, etc.
• If you’re sharing on your personal accounts about an upcoming event or highlighting a ministry, here are a few helpful tips.
  • Include a link that drives to our website.
  • Image should have minimal content and show the demographic you would like to reach.
• LP Creative can help you reach a larger audience with Paid Social Adoptions. Submit a Paid Social Request and our team will plan a social strategy with you.
• Individual ministry social media accounts must be approved by LP Creative. Please do not create a social media account for your ministry without consulting the LP Creative team.

It is always helpful to answer these questions before requesting a new creative piece.

1. Who will this piece of communication speak to?
2. What is the primary goal to be achieved with this piece?
3. Where will this piece be distributed or used?
4. How will it be used?

Placing Orders

• Ordering Reprints: Please include a reference file or photo for requests to reprint or update a job
• Ordering X-Banners: Please provide dimensions (not just large or small) and Specify if stands are needed.
• Ordering Banners: Specify grommet placement in they are needed (every two feet or one in each corner), if wind slits are needed, and if it will be one sided or two.

Important Terminology

• Postcard/Mailer: Card that has mailing panel
• Handout: Card that does not have mailing panel
• Promo / Invite Card: Card that is smaller than 4×6
• Flyer: 8×5.5, 8.5×11
• Poster: 11×17, 24×36

The earlier we get involved in your video planning process the better! We are able to identify strengths, weaknesses, and work with you to shape your project to be the best it can be in all areas, creatively and logistically.

Things to remember

• Typically you have about 5 seconds to grab the viewers attention.
• Often, viewers respond better to shorter videos.
• Aim to strike an emotion rather than simply giving facts and figures.

It is always helpful to answer these questions before requesting a new creative piece.

• Who is your target audience for your video?
• What is the primary goal to be achieved with this piece?
• Where will this piece be distributed or used (online, classroom, auditorium, etc.)?
• What is the vibe of the piece? Is it Upbeat? Inspiring? Somber? Energetic? Mellow?

Important Terminology                                                                                                                    

• A-ROLL: The MAIN footage, usually, the talent or subject matter on screen.
• B-ROLL: is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you usually want to have other images you can cut away to that will add dimension to your story.
• LOWER THIRDS:  is an industry term that simply means the graphic that appears at the bottom of the screen to identify someone who’s speaking, as in, Mr. XYZ, Pastor of ABC Ministry.
• TONE: The tone is the creator’s attitude in the video. Your script, talent, choice of music, and more will all reflect your tone, which will in turn, create your mood or vibe.
• MOOD/VIBE: A mood or a vibe is the feeling the audience gets while watching a video. This could be happiness, sadness, excitement etc.

Weekly Newsletter

• Ministries have the opportunity to request a section of our weekly newsletter for priority events. You can submit this request through the LP-Creative form.
• The purpose of email is to direct people to our website to register or learn more information. Emails will be as short as possible and include links to our site.
• Instead of “click on” or “click here,” it will be direct: “Register Now”, “Contact Us”, or “Learn More”.
• The weekly newsletter will be the only publicity email sent out each week, with the exception of volunteer informational emails.

Guidelines for Volunteer Emails

• Emails should be considered important and necessary by recipients
• Subject line should be descriptive, compelling and very concise. It may be the most important line in your email because it determines whether or not your email gets read
• The “From Line” should be campus/ministry specific. Example: Lakepointe – XXXXX Campus or Lakepointe XXXXX Ministry.
• Content should be concise, clear, and actionable. The purpose of your email should be understood within the first few seconds of reading.
• Emails should be immediately recognizable to recipients.
• Images, header, footer, etc. are Lakepointe Church branded.
• LP-Creative will help determine best time to send your volunteer-related email. Bulk emails to 1,000 recipients or more will be shifted to a different time when large list emails are scheduled for the same day.
• LP Creative has 3 business days to review and approve emails, so plan ahead to get your email out on time.

• Social Media is the front door of Lakepointe Church.
• Content shared on LPConnect will be around a community or individuals impacted by our ministries, instead of event specific details. We can reach your audience by sharing an impactful story that sparks interest in visiting your landing page to learn more.
• Ministries are responsible for providing social content/story, images and available link. From there LP Creative will work with you to adjust the social post based on social media best practices, strategy, past performance, etc.
• If you’re sharing on your personal accounts about an upcoming event or highlighting a ministry, here are a few helpful tips.
  • Include a link that drives to our website.
  • Image should have minimal content and show the demographic you would like to reach.
• LP Creative can help you reach a larger audience with Paid Social Adoptions. Submit a Paid Social Request and our team will plan a social strategy with you.
• Individual ministry social media accounts must be approved by LP Creative. Please do not create a social media account for your ministry without consulting the LP Creative team.

It is always helpful to answer these questions before requesting a new creative piece.

1. Who will this piece of communication speak to?
2. What is the primary goal to be achieved with this piece?
3. Where will this piece be distributed or used?
4. How will it be used?

Placing Orders

• Ordering Reprints: Please include a reference file or photo for requests to reprint or update a job
• Ordering X-Banners: Please provide dimensions (not just large or small) and Specify if stands are needed.
• Ordering Banners: Specify grommet placement in they are needed (every two feet or one in each corner), if wind slits are needed, and if it will be one sided or two.

Important Terminology

• Postcard/Mailer: Card that has mailing panel
• Handout: Card that does not have mailing panel
• Promo / Invite Card: Card that is smaller than 4×6
• Flyer: 8×5.5, 8.5×11
• Poster: 11×17, 24×36

The earlier we get involved in your video planning process the better! We are able to identify strengths, weaknesses, and work with you to shape your project to be the best it can be in all areas, creatively and logistically.

Things to remember

• Typically you have about 5 seconds to grab the viewers attention.
• Often, viewers respond better to shorter videos.
• Aim to strike an emotion rather than simply giving facts and figures.

It is always helpful to answer these questions before requesting a new creative piece.

• Who is your target audience for your video?
• What is the primary goal to be achieved with this piece?
• Where will this piece be distributed or used (online, classroom, auditorium, etc.)?
• What is the vibe of the piece? Is it Upbeat? Inspiring? Somber? Energetic? Mellow?

Important Terminology                                                                                                                    

• A-ROLL: The MAIN footage, usually, the talent or subject matter on screen.
• B-ROLL: is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you usually want to have other images you can cut away to that will add dimension to your story.
• LOWER THIRDS:  is an industry term that simply means the graphic that appears at the bottom of the screen to identify someone who’s speaking, as in, Mr. XYZ, Pastor of ABC Ministry.
• TONE: The tone is the creator’s attitude in the video. Your script, talent, choice of music, and more will all reflect your tone, which will in turn, create your mood or vibe.
• MOOD/VIBE: A mood or a vibe is the feeling the audience gets while watching a video. This could be happiness, sadness, excitement etc.