Allie is a Texas native who earned her Journalism & Public Relations degree from the University of North Texas. Allie is both Google Analytics and Google AdWords Certified, and prior to joining Lake Pointe Church, she worked in both the Dallas and Denver markets. Her experience as an omni-channel marketing strategist got her roles working with Shell, Maggiano’s, Chilli’s, the Gates Corporation and more.
While working on a big campaign selling gas for Shell, Allie was struck with the desire to “sell” something different. She challenged herself to think of how she could use her talents to impact something bigger, and she decided to focus in on her interest in nonprofits. As the Director of Digital Content and Strategy, Allie leads integrated campaigns with tactical strategies including SEO, PPC, social media, email distribution, lead generation and lead nurture.
Allie met her husband, Colton Winters, at Texas A&M, and they recently became parents to 1-year-old Cooper and have a little girl on the way. Allie loves all things coffee and (thanks to her sojourn to Denver) mountains. Basically, she’s a sleep-deprived, Jesus-loving mama who dreams daily of hiking mountains while working on her third cup of coffee.